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Independent School Marketing In The Covid-19 Era
For the longest time, independent school marketing strategies were pretty straightforward for schools hoping to increase their enrollment. But ever since Covid-19 brought the education system to a...
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4 Trends to Guide Your Influencer Marketing Strategy
Influencer marketing is an effective way to build your brand. Influencers have the power to persuade potential customers to buy from or support your business, while also being able to engage with your...
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3 SEO Strategies to Optimize Your Website for Voice Search
Voice Search is an essential part of modern SEO strategy. It is estimated that about 1/3 of the U.S. population uses voice search technology, with that number set to increase every year. Consumers...
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Virtual Reality: 4 Ways It Will Influence The Future of Marketing
When cinematographer Morton Heilig invented the Sensorama in an attempt to create a multisensory movie watching experience, little did he know that his efforts would go on to have a profound impact on...
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Google Core Web Vitals: How It Affects Your Website
In June of this year, Google began implementing their new update of how they rank pages. This update, known as Core Web Vitals, uses a set of specified factors that Google deems important to a...
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3 Personalization Strategies to Improve Customer Experience
In today’s marketing environment, personalization is no longer a differentiator, but a basic consumer expectation. This is because brands realized that consumers better respond to ads that are more...
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Facebook’s Rebrand to Meta: What You Need to Know
Several days ago, Mark Zuckerberg announced that Facebook was rebranding itself and changing it’s corporate name to Meta. The move reflects the company’s desire to move away from being viewed primarily...
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Marketing Tips For Black Friday, Cyber Monday, and the Holiday Season
For most businesses, the holiday season is the the busiest time of year as companies see a surge in sales. Last year, the period of time from Black Friday to Christmas accounted for 20% of the total...
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3 Trends That Will Most Impact Cryptocurrency in 2022
2021 has been a big year for cryptocurrency. Bitcoin hit all time highs, large companies are investing in blockchain technology, and countries are starting to become more accepting of the use of...
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3 Strategies to Boost Your Thought Leadership Marketing Strategy
Thought leaders are individuals or companies who are seen as experts in their field. They regularly publish insightful content and tend to serve as key resources for people in their industry. In...
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